A Guide to Email Marketing Software
What we learned by talking to 1,450 real-life users of email marketing software.
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Easy to use, with an excellent free plan.97%
Strong customer support and training. Easy to use.96%
Excellent automation and tagging system. Easy to use.96%
A low-price alternative to Constant Contact.94%
Best used for automation workflows.93%
Intuitive with a popular free plan.93%
Easy to use with a great price. Reports of delivery issues.92%
Email marketing, landing pages & automation.91%
Users like the template selection and customization.91%
Inexpensive— considering the functionality.88%
European based with a generous free plan.88%
Great for ecommerce websites— especially Shopify.88%
Excellent customer service— though the editor can be finicky.87%
Offering a popular free plan for non-profits.86%
Powerful— but steep learning curve and expensive.84%
Best for existing Zoho users.83%
Difficult to use but with strong customer support.80%
Good support and free plan. Complaints about low open rates.80%
Difficult to use with small UX annoyances.76%
About this Guide
Wise Buyer publish in-depth guides to software (all our guides). We take inspiration from companies such as The Wirecutter. If you'd like to hear when we publish new guides, you can join our newsletter.
While the research for our buyer guides is a team effort, Steve Benjamins writes the guides. Steve founded Wise Buyer in late 2016. He’s also the founder of Site Builder Report— where he writes in-depth reviews of website and store builders. In the evenings he also makes music which you can listen to here.
We’re always trying to find ways to improve our guides so if you have any comments or suggestions please email email@example.com.
How we calculate customer satisfaction
Customer satisfaction is the percentage of users that we talked to that recommended the product. We talk to a minimum of 30 users / company in order to calculate the customer satisfaction. (If we're not able to find 30 users, we don't include the company in our guide.)
When was this guide published?
This guide was published Mar 15 2017.